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My name is Joel Zielke and I have spent essentially my entire life in the Pacific Northwest.  Some of my favorite childhood memories are from family camping/hunting trips, fishing, hiking, and rafting.  More recently, I have greatly enjoyed sharing some of these experiences with my wife and kids. 

I am a very tactile person.  I love to go over things and figure out the “how” and “why” of everything.  I truly believe that everything has its time and place.  Some people don’t want or need top of the line gear.  It could be due to finances or priorities, honestly it doesn’t matter.  Their primary motivation in a purchase will be limiting expense.  In much the same way, some people will truly have a need for top tier products.  Maybe the area they hunt calls for extreme clarity and contrast in a scope.  Their primary motivation will be to find the best product possible for their needs.  I figure most of us are in-between.  We all strive for value that suits our individual needs. I hope my reviews reflect that, and help you find a product that meets your needs.  I try to approach every product in a discerning manner, so that when someone reads it they understand what they will receive when they order it.  After all nothing is worse than unfulfilled expectations.

I hope you all find the information I pass along to be useful, and I look forward to helping you pick the right product for your needs.